About iNBE

“When a cook prepares a sumptuous feast, he spends hours viewing, touching, smelling, tastsing and listening to an extensive range of ingredients he is considering to use. With the final dish in mind he carefully selects only those items that match his criteria.
During the actual cooking balanced quantities of the different ingredients are boiled, blended, cut, cooked, fried etc., all in a very precise timing and fashion. Ultimately the cook uses all his senses to create a meal that even Gordon Ramsay would be proud of.”

It takes a lot to be a person like Gordon Ramsay. He combines traits that are not easy to find within one person. Yet what makes him so good? What talent and gift does Gordon Ramsay possess that allows him to turn around about any restaurant into a thriving business? Nowadays fame would likely be the correct answer. But it takes much more than fame to have what it takes.

“By the time the cook is made aware of an event that requires a sumptuous feast he will perform a series of activities to ultimately deliver beyond the guests' expectations.”
It is common knowledge that preparation is key in order to be successful. In reality it takes much more though than just preparation. By the way, what does it actually mean to be successful? Is this the same for different types of people?

iNBE was founded by Robert van Geijn who due to life-changing experiences at a young age has found interest in the natural behaviour of people, both in who they are and what they do. As a result of continuous research he discovered two critical fundaments in 1997, one that applies to both people and processes (PC™), and one that applies to natural relationships (LTR™). It laid the foundation of Natural Business Excellence™, commonly referred to as NBE™. Ultimately it took five more years to complete NBE™, including the NBE Framework™, which provides "The Nine Elements for Integrated Personal and Process Management". The LTR Relationship Model and the Natural Human Classification Model were concurrently developed.

With NBE™ complete, in 2002 the focus shifted to extensively applying the integrated theories, methods and tools on projects in professional organizations. One of the applications has been in the world of Enterprise Resource Planning, commonly referred to as ERP, which has a reputation of being extremely difficult to implement. Through applying the integrated practices that NBE™ provides, to date ERP has been highly successfully introduced to international companies in over 10 countries in Asia and Europe, creating exemplary references. Currently methods and tools are also being positioned in Mid Office projects for governments, which require an integrated process-oriented way of working in a similar fashion as ERP does. Ultimately NBE™ enables a full range of business improvements, from strategic to operational and from incremental to drastic.

While applying the integrated theories, methods and tools in real life, concurrent ongoing research resulted in the creation of state-of-the-art integrated operations, project and business management practices. Ultimately "The Eight Steps towards Integrated Operations Management", "The Six Components of Integrated Project Management", "The Eight Steps towards Integrated Business Management" were developed. All practices are powered by Natural Business Excellence™, which sees to it that people and business are placed at the centre.

The continuous research came with the need of knowledge integration among different sciences, a phenomenon the researcher sees as a sheer necessity in the 21st century. Knowledge integration is comparable with technological integration. Whereas in the old days a mobile was used to merely make phone calls, nowadays it integrates functions and features of telephony, photography, electronic communication, sound and music and more. In the researcher’s view knowledge integration shall follow the same principles as applied in Dmitri Mendelejev’s periodic chart of the elements and in ecosystem thinking. In line with these principles the total of knowledge elements shall make a complete system in which each knowledge element has its distinct place and reason of existence, while adding value to the entire knowledge system, as if it is an ecosystem. The combination of knowledge integration and process science sees to it that each knowledge element is placed at the right place where it naturally belongs.

Natural Business Excellence™ combines principles and theories of biology, chemistry, psychology, sociology, philosophy, quality management, business science, organization & management and computer science, which have all been integrated and enhanced through process science. The latter provides the glue that brings all disparate theories together. Moreover, it creates integrated theories, methods and tools that are generally applicable, thus independent of sex, race, religion, culture, belief and orientation, and that will survive the test of time.

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